ConceptB2B SaaSLaravel
Ledgerline
A concept for an invoicing SaaS: an audit of where trials stall, a redesigned onboarding flow and design system, and a front end on a Laravel API.
[ Services ]Design · Websites · Ecommerce · Applications · Care
Everything between the brief and the launch.
Pick one service or the whole ladder. Each one ends with files, a repo or a report you own, so you can stop at any rung and still be ahead.
[01]The offer ladder
Start small. Climb only if it pays.
Most clients enter with an audit or a website project. The ladder exists so nobody buys a redesign to answer a question an audit would have settled.
[02]Design
UX and product design
We start with evidence: what users try to do, where they stall, and which screens cost you money. Then we design the fix and hand over a system your developers, or ours, can build without guessing.
UX Audit
Expert review, analytics and Core Web Vitals check, severity-ranked backlog.
Fixed scope5-10 days
UI/UX Design
Flows, wireframes, design system and a clickable prototype you can test.
Project2-6 weeks
SaaS Product Design
Onboarding, roles, empty states and the screens that drive activation.
Project4-8 weeks
SaaS Website Design
Positioning, pricing page, demo path and the page system around them.
Project4-8 weeks[03]Websites
Websites and redesigns
Marketing sites your team can edit on a Tuesday afternoon without breaking the layout. Built as block themes or headless WordPress, measured in the field, and migrated with a redirect map we reconcile line by line.
UX & website design
Audits, flows, design systems and page templates for SaaS products and marketing sites.
UX auditSaaS onboardingDesign systems
Website Redesign
Keep the rankings and content that work. Replace what doesn't.
Project6-12 weeks
WordPress & headless sites
Custom block themes and headless builds your marketing team can edit without calling a developer.
WordPressRedesignMigration
Website Migration
Platform or host moves with a reversible plan and reconciled URLs.
Project2-6 weeks[04]Ecommerce
Stores that convert and reconcile
Shopify for most brands, WooCommerce when WordPress is already the backbone. Checkout tested with real payment flows, apps kept to a short list, and migrations where every order and customer is accounted for.
Shopify & WooCommerce
Stores that load fast, check out cleanly and reconcile every order after a migration.
Shopify / PlusWooCommerceSpeed
WooCommerce Development
WordPress stores with tested checkout, a short plugin list and updates run on staging first.
Platform4-10 weeks
Ecommerce Development
Not sure which platform? We score your requirements and recommend one.
Advisory1-2 weeks
Speed Optimization
Core Web Vitals work measured in the field, not just in Lighthouse.
Sprint2-4 weeks[05]Applications and care
Web apps, portals and what happens after launch
Laravel for the workflows that off-the-shelf software can't bend to. Monthly care so the site you paid for stays fast, patched and backed up. White-label delivery for agencies that need a build team they can trust with their clients.
Laravel web apps
Customer portals and internal tools with roles, integrations and a rollback plan that has been tested.
DiscoveryPortalsDevOps
Web Application Development
Portals, internal tools and dashboards scoped from your workflow, then built with tests and CI/CD.
Discovery first8-20 weeks
Maintenance & Care
Updates on staging first, restore drills, monitoring, a monthly report.
MonthlyCancel anytime
White-label for Agencies
Figma to WordPress or Shopify under your brand. NDA by default.
PartnerCapacity blocks
[06]Not sure where you fit?
Answer six questions. Get a scope, not a sales call.
The project scoper routes you to the right service, estimates a timeline and lists the line items a fair quote should include. No email required to see the result.
Open the scoper[07]Platforms
Three we master. Five more on request.
If a platform you already run is not listed, ask. If it is the wrong tool for the job, we will say so before you sign.
WordPress & WooCommerce
Block themes, headless builds, stores on the platform your writers already know.
Best for: content-heavy marketing teamsShopify & Shopify Plus
Fast themes, a disciplined app list, B2B and wholesale, reconciled migrations.
Best for: DTC and wholesale brandsLaravel
Portals, internal tools and SaaS back ends with roles, queues and CI/CD.
Best for: workflows that SaaS tools don't fit[08]Concept work
Two concepts, two very different briefs.
Concept projects show how we approach a brief. Client case studies follow with permission. All work →
ConceptEcommerceShopify
Harbor & Pine Outfitters
A concept migration plan: products, customers, orders and redirects moved by script, reconciled against the source, with a rollback plan.
[09]Questions
Before you pick a service.
How do we know which service we need?
Start with the job the site or app has to do and what is stopping it today. If the problem is unclear, a UX audit finds it before you pay for a redesign. The project scoper on this page routes you to a service in a few minutes.
Can we hire you for design only, or build only?
Yes to both. Design-only clients get a handoff kit any competent developer can build from. Build-only clients bring approved designs and we run a short technical review before quoting.
Do you work with companies outside SaaS and ecommerce?
Yes. We take on professional services, logistics, education and other B2B sites. What matters is that the site or product has a job to do and someone who owns the result.
What is the smallest project you take on?
A UX audit or a two-week speed sprint. Both have a fixed scope, so you know what you get before you pay.
Why are there no prices on the service pages?
Prices depend on scope, platform and integrations, so a number without a scope would mislead you. The pricing page explains what drives cost. Every proposal states a fixed price for a written scope.
Can we start with one service and add more later?
Yes. Each service ends with files, a repository or a report you own, so the next step can be with us or another team. A common path runs from audit to design, build and care, but no step locks you in.
Who owns the work when the project ends?
You do. Design files, code repositories, hosting and domain accounts sit in your name from the start. Third-party licenses stay with their vendors, and we list them in the handoff.
Do you do SEO or run ads?
No. We build the technical foundation, then our sister agency BizAttic runs SEO, content and campaigns on it. One plan, two specialized teams.
[10]Next step