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[ Design ]SaaS Website Design

A SaaS website that makes the product easier to buy.

Turn positioning, product detail and buyer questions into a clear path to a trial or sales call. We design the content structure and templates before building an editable marketing site.

EngagementSaaS Website Design
FormatProject
Timeline4-8 weeks
OwnershipYou own the files and accounts
Fit and scope

Is a SaaS website project the right fit?

Good fit if

  • Your product is clearer in a demo than on the website
  • You need distinct routes for users and buying teams
  • Marketing needs to publish without developer tickets

Not a fit if

  • You need the signed-in SaaS application redesigned
  • You have no owner for positioning and product content
  • You need a launch date without time for content approval
What you get

A page system for product, use cases and buying questions.

Built for a product that changes every quarter, so new features, plans and integrations get pages without a redesign. Every file lives in your accounts.

FigJam · Doc

Positioning and page map

Who buys, who uses, what each needs to believe, and which page answers it.

Figma

Product page system

Home, product, feature, use-case, integration and comparison templates that share one set of components.

Figma

Pricing page

Plan table, feature matrix, billing questions and a clear route to sales for plans that need a call.

Flows · Forms

Signup and demo paths

Trial signup, demo request and contact routes, with CRM fields and source tracking agreed in discovery.

Live site

Docs and changelog links

Navigation and footer routes to docs, changelog, status page and app login, without rebuilding those tools.

Live site

Editable marketing site

Built on WordPress or a headless front end, so marketing ships pages without engineering tickets.

Report

Launch checklist

Signup and demo forms, CRM handoff, analytics events, speed and accessibility checked before go-live.

Repo · Accounts

Ownership and training

Repository, design files and accounts in your name, plus a training session for the marketing team.

Website migration

Keep useful content and map every changed URL.

Inventory the current website and record which product, use-case and conversion pages to retain, move or rewrite. Test changed URL destinations before the new marketing site launches.

  • Current page inventory
  • URL decisions and redirect checks
  • Content and approval owners
Website and product

Separate the marketing website from the product.

The website explains positioning, features and the demo path. The signed-in application has its own onboarding, roles and task flows. Scope those journeys separately even when one team designs both.

  • Product and feature templates
  • Trial and demo routes
  • Publishing workflow
Explore SaaS product design
Engagement models

Scope the marketing site by templates and integrations.

Prices arrive in the written proposal. The scope follows the number of templates and how much the site connects to your product and CRM.

Scope A · Page system design

Positioning and templates in Figma

3-5weeks
  • Positioning workshop and page map
  • Home, product, pricing and feature templates
  • Screenshot and diagram style for the product
  • Handoff kit for your developers
Scope this
Scope B · Design + build

Full SaaS marketing site

4-8weeks
  • Everything in Scope A
  • WordPress build your marketing team edits
  • Trial and demo forms connected to your CRM
  • Routes to docs, changelog and app login
  • 30 days of post-launch fixes
Get a proposal
Scope C · Headless marketing site

Headless front end on WordPress

8-12weeks
  • Everything in Scope B
  • Pre-rendered front end with draft previews
  • Components shared with your app's design system
  • Component library documented
Scope this

What changes the price: number of templates · feature and integration pages · pricing-page complexity · CRM and signup integrations · languages · product screenshots and diagrams.

Sample handoff

SaaS page map and buyer-question matrix

The sample matrix connects each page to a buyer question, proof requirement and next action. It gives marketing and engineering one content plan for product, use-case and conversion templates.

Sample · scope agreed before work starts

SaaS page map and buyer-question matrix

The sample matrix connects each page to a buyer question, proof requirement and next action. It gives marketing and engineering one content plan for product, use-case and conversion templates.

You keep the agreed project files and source. This sample illustrates the handoff; it is not a client result.

Questions

SaaS Website Design questions.

Does this include the SaaS product interface?

This scope covers the public marketing website. The signed-in application belongs to SaaS product design, which can be commissioned separately or coordinated in the same roadmap.

Can you help structure product messaging?

We organize the pages around the buyers, their questions and the actions they should take. Your team approves positioning and supplies product facts before the final copy is signed off.

Which platform will the marketing team use?

We recommend the platform from your editing needs and integrations. WordPress is a core option for content-heavy teams; a headless setup needs a clear benefit to justify its extra operating work.

Can you connect a trial signup or demo form?

We scope the signup route, CRM fields and booking flow during discovery. Product account creation and identity integrations are quoted from their actual requirements.

What happens to our current rankings?

For a replacement site, we inventory existing URLs and map the pages being retained or moved. Redirect checks and a rollback plan belong to the migration scope.

How long does a SaaS website take?

Most SaaS marketing sites take four to eight weeks from kickoff to launch. Template count, content readiness and CRM or signup work set the dates in your proposal.

How do you handle customer proof?

We use approved quotes, logos and case material supplied with permission. If proof is unavailable, we describe the product and process without inventing customer outcomes.

Who maintains the site after launch?

Your team owns the repository, design files and accounts. You can maintain the site internally or choose a care plan with defined coverage and response windows.

Next step

Send the product brief. Get a written proposal in five business days.

  1. 01 · TodayInstant confirmation and a booking link.
  2. 02 · 1 business dayA senior designer replies personally.
  3. 03 · 5 business daysFixed-scope proposal with timeline.