July 2023

lead generation vs marketing

Lead generation is the process of creating and nurturing potential customer interest in a company’s products or services. Marketing is the process of creating and delivering messages that promote the company’s products or services. The two terms are often used interchangeably, but there is a difference between lead generation and marketing. Lead generation focuses on

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What are B2C and B2B Sales

What are B2C and B2B Sales

There are two main types of business-to-consumer (B2C) and business-to-business (B2B) sales. B2C sales are transactions between a company and an individual consumer, while B2B sales involve transactions between two companies. The distinction between the two is often blurred, but there are some key differences. B2C sales typically involve smaller transaction values and shorter sales

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