**[ Websites ]**Website Redesign # Redesign the website without losing what already works. Audit the current pages, preserve useful content and map every changed URL before replacing the design. The new site gets a clear editing model and a tested route back if launch needs to pause. [Get a written proposal](https://w3experts.com/start-a-project/)[See a redesign](https://w3experts.com/services/website-redesign/#work) Engagement**Website Redesign** Format**Project** Timeline**6-12 weeks** Ownership**You own the files and accounts** ![Designers comparing layout options](https://w3experts.com/_astro/media-150148544788f370_ZDjjDJ.webp)Week 2 · page system review ![Wireframes and a laptop on a desk](https://w3experts.com/_astro/media-e34d4cc38d7ef8f0_Z2e3j45.webp) ![Design tools on a monitor](https://w3experts.com/_astro/media-680bde51cef07488_2lQDu8.webp) URLs mapped before launch 100%CWV at launch Pass or we fix itRedirect chains at launch 0Post-launch watch 14 daysWhat every redesign includes Fit ## Is a redesign the right project? A redesign fits when the site still earns traffic or leads but no longer fits the business. If the current site earns nothing worth keeping, a new build is often simpler, and we will say so. ### Good fit if - Your current site has rankings, leads or content worth preserving - The design no longer matches your offer or audience - You can provide access to the current platform and analytics ### Not a fit if - You want to delete pages without reviewing their value - You need a visual refresh without a content owner - You expect a redesign to replace an ongoing marketing plan What you get ## Deliverables that start from the site you have. Every file is built from your current pages and data, and it lives in your accounts from the first day. Sheet · Report ### Current-site audit Every page scored on traffic, leads and links, with a keep, merge, rewrite or retire decision. Report ### Baseline report Traffic, conversions and top search queries recorded before anything changes, so launch has a fair comparison. Figma ### Refreshed design system Your brand carried into tokens, type and components, with the patterns your content already depends on. Figma ### Redesigned templates One template for every content type in the audit, so no existing page is left without a layout. Script · Log ### Content migration Pages, posts, media and forms moved by script, then counted and checked against the old site. CSV · Redirects ### Redirect map Old URL, decision, new URL and tested response for every page that moves or retires. Checklist ### Launch and rollback plan Content freeze, cutover steps, launch checks and a tested route back to the old site. Report ### Two-week watch Daily checks on 404s, forms and index coverage for 14 days, closed with a written summary. Redesign, before and after ## The same pages, redesigned. Drag the handle to compare the old and new versions of the Northvale concept. It is an illustrative comparison, not a client result. ![Northvale Dental Group site before the redesign](https://w3experts.com/_astro/media-4e30fecae78d1d3d_Z26xnow.webp)Before ![Northvale Dental Group site after the redesign](https://w3experts.com/_astro/media-dc263d8674f11715_1qfRFn.webp)After Compare before and after Northvale Dental Group concept · Illustrative comparison, not a measured result How it works ## Six to twelve weeks, four approval gates. The current site stays live and untouched until the launch gate. Each gate ends with a written decision before the next phase starts. | Week | Phase | What happens | Your effort | Gate | | --- | --- | --- | --- | --- | | 1-2 | Audit | Page inventory, analytics and Search Console baseline, content decisions, new sitemap | Access to the CMS, analytics and Search Console | Keep-or-retire list approved | | 3-5 | Design | Refreshed design system and a template for every content type in the inventory | Two 60-minute reviews a week | Templates approved | | 6-9 | Build | Rebuild on staging, content migrated by script, redirect map written and tested | A content owner for rewrites and approvals | Staging accepted | | 10-12 | Launch | Content freeze, cutover, redirect and form checks, then 14 days of 404 and coverage checks | Final approval, DNS access | Launch checklist green | [05a] Protect ## Traffic, leads and content, accounted for. Before any template changes, we export every URL with its traffic, links and conversions, then decide what stays, moves or retires. Redirects, forms and tracking are tested on staging before launch, so the pages that earn their keep do not go missing. - URL export with Search Console clicks and links - Per-page decision: keep, merge, rewrite or retire - Forms, tracking and integrations retested on staging - Daily 404 and coverage checks for 14 days Design to build ## Keep the platform, or move it. Most redesigns keep the current platform. The audit shows whether yours can carry the new design or should be replaced as part of the project. 01 ### New theme, same content We rebuild the theme as blocks and keep your posts, pages, users and media in the same database. 02 ### Plugin review Each plugin is kept, replaced or removed, with the reason written down before the rebuild. 03 ### Page builder exit Pages made in a page builder are rebuilt as blocks, so the extra markup stops slowing every page. 01 ### New theme, same store Products, customers, orders and apps stay in place while the new Online Store 2.0 theme is built in preview. 02 ### App audit Each installed app is checked for its load-time cost and whether the new theme makes it unnecessary. 03 ### Checkout retested Test orders, discounts and analytics events are checked on the new theme before it is published. 01 ### Same CMS, new front end Editors keep the WordPress admin and the content they know. Only the public front end is replaced. 02 ### Permalinks kept Routes are generated from your existing permalinks, so most URLs do not change at all. 03 ### When it pays off A large content library, or speed targets the current theme cannot meet even after a rebuild. 01 ### Redesign handoff kit Redesigned templates, tokens as CSS variables, and an inventory that says which template each URL uses. 02 ### Map and decisions included Your team gets the tested redirect map and the content decisions, not only the new screens. 03 ### Built-page review Optional: we check their staging build against the approved templates and send a fix list. Engagement models ## Three ways to scope a redesign. Prices arrive in the written proposal. The scope depends on how much of the current site you keep. Scope A · Redesign in place ### New design on your current platform 4-6weeks - Page inventory and content decisions - Refreshed design system and key templates - Templates applied to your current CMS - Tested redirects for any changed URL [Scope this](https://w3experts.com/start-a-project/) Scope B · Redesign + rebuild ### Full redesign and rebuild 6-12weeks - Everything in Scope A - New theme built on staging - Content migrated by script and checked - Launch and rollback plan - 30 days of post-launch fixes [Get a proposal](https://w3experts.com/start-a-project/) Scope C · Redesign + replatform ### Redesign onto a new platform 10-16weeks - Everything in Scope B - Move to a new platform or a headless front end - Record-by-record reconciliation sheet - Performance budget in CI [Scope this](https://w3experts.com/start-a-project/) What changes the price: number of existing pages · templates · content rewrites · URLs that change · integrations to retest · a platform change · languages. From the founder A redesign should feel new to your customers and familiar to your editors. The pages that already work are part of the brief. **Raihanul Roman**Founder & Design Director, W3Experts Guarantee**6-12 wks**From audit to launch Bigger, smaller or different? ## Adjacent services. Not sure the whole site needs replacing? One of these may fit better. [S02 ### UX Audit of your app Expert review, analytics and Core Web Vitals check, severity-ranked backlog.](https://w3experts.com/services/ux-audit/)[S07 ### WordPress Development Services Custom block themes and headless builds your marketing team can edit without calling a developer.](https://w3experts.com/services/wordpress-development/)[S14 ### Website Maintenance and Care Plans Updates on staging first, restore drills, monitoring, a monthly report.](https://w3experts.com/services/website-maintenance/) Guides ## Read before you brief us. Guides for planning a redesign that keeps what already works. [![Code on a dark screen](https://w3experts.com/_astro/media-c6a7e381f7b12eac_Z1GJ9gb.webp)](https://w3experts.com/blog/what-is-414-request-uri-too-large-understanding-the-error/) ### [414 Request-URI Too Large: what it means and how to fix it](https://w3experts.com/blog/what-is-414-request-uri-too-large-understanding-the-error/) Find which server sent the 414 and stop the redirect or form that keeps growing the URL. Raise the nginx or Apache limit only for legitimate long URLs. Tested on nginx 1.30.6 and Apache 2.4.70 (Apache Lounge Win64 build) on Windows 10 Pro with a Node.js 22.23.4 backend, and WordPress 7.1.4 on PHP 8.3 in Playground, November 11, 2026 ### [Website redesign checklist: preserve what works](https://w3experts.com/blog/website-redesign-checklist/) The decisions to make before a redesign launches. Inventory, keep or remove rules, the URL map, freezes, validation and rollback, with real numbers from our own rebuild. ### [How much does a website redesign cost?](https://w3experts.com/blog/website-redesign-cost/) The line items in a redesign quote and what drives each one. Includes dated market figures with their methods and a worked example from our scoper. ### [Website migration checklist: URLs, content and operations](https://w3experts.com/blog/website-migration-checklist/) A migration checklist built on the w3experts.com move from WordPress. It covers a reconciled URL inventory, a 72-row redirect map, DNS and email records, SSL, backups, launch day, rollback and a 14-day watch. Tested on Local W3Experts build (redirect map), plus live sitemap, DNS and HTTP checks of w3experts.com with PowerShell and curl on Windows 10, November 11, 2026 [Read our insights](https://w3experts.com/blog/) Sample handoff ## Page inventory and redirect map The sample map records the old URL, the decision to retain or move it, the new destination and a test result. It separates content decisions from design changes so useful pages are not lost by accident. Sample · scope agreed before work starts ### Page inventory and redirect map The sample map records the old URL, the decision to retain or move it, the new destination and a test result. It separates content decisions from design changes so useful pages are not lost by accident. You keep the agreed project files and source. This sample illustrates the handoff; it is not a client result. Questions ## Website Redesign questions. What do you review before redesigning a site? We inventory pages, key user paths, available analytics and technical constraints. That baseline helps decide which content to retain, combine, rewrite or remove before design starts. Can you preserve our existing search rankings? We plan URL changes and test redirects to reduce avoidable migration errors. Search rankings depend on factors beyond a redesign, so we do not promise that every position will remain unchanged. Do all URLs need to change? No. Useful URLs can stay in place when the structure still makes sense. A changed URL needs a recorded destination and a tested response in the migration map. Can we keep our current WordPress platform? Yes, if the platform supports the requirements. We inspect the theme, plugins and editing workflow before recommending a rebuild or a smaller change. How do you compare the old and new designs? We compare task clarity, content hierarchy and responsive behavior against the agreed brief. Concept examples are labeled and are not presented as measured client conversion results. How is launch risk handled? We agree on backups, a content freeze, redirect checks and a rollback plan. The launch window and responsibilities are documented before changing the public site. How long will a redesign take? Most website scopes fall within six to twelve weeks. Large content inventories, new integrations or incomplete approvals can require a phased schedule. What do we receive after handover? Your team receives the approved design files, repository, accounts and publishing guidance. Ongoing maintenance is a separate care scope with stated coverage. Next step ## Send the current URL. Get a written proposal in five business days. 1. **01 · Today**Instant confirmation and a booking link. 2. **02 · 1 business day**A senior designer replies personally. 3. **03 · 5 business days**Fixed-scope proposal with timeline.